DopTox
A reflection-based habit system for people who already have intent — but need less pressure, not more motivation.
Solo
Product Designer
1mo
Duration
Live
Status
A reflection-based habit system for people who already have intent — but need less pressure, not more motivation.
How DopTox got its identity — and why every element means something.
A detox from dopamine-heavy habit systems — not from habits themselves. The name captures the problem and the solution in 6 letters.
Generated with Gemini, refined to match the product philosophy
There is no beginning or end — users are never "behind".
The logo avoids direction, hierarchy, or urgency.
People miss a day, feel guilt, and quietly abandon the system — not because they lack intent, but because the tool punishes inconsistency.
Every design decision was filtered through these four beliefs. If a feature contradicted one, it was cut.
These were not accidents. Each decision gave up something proven — because for our user, that proven thing was the problem.
The loop is designed so users can re-enter at any point. There is no reset. There is no streak to protect.
Every screen designed to remove pressure, not add it.
7 responses collected. 3 valid complete SUS scores. Score jumped from 69.2 → 82.5 — crossing into Good territory.
Validated by real users. Prioritised by signal strength.
